In B2B marketing, we constantly see buzzwords fly around. And it seems as soon as a term brings value to marketing, it gets overused and outdated. But what does that mean for the term “thought leadership”? How does this term play a role in marketing right now? Steve Watt, the Director of Market Insights at Seismic, is our guest on this episode of  The Notorious Thought Leader. Steve discusses what thought leadership is not and the difference between a thought leader and a subject matter expert. Steve also explains how companies and their employees can be thought leaders and what businesses should do to encourage their team members to pursue it. Finally, he shares what high-quality content is and the types of formats he mainly creates for LinkedIn.