Thought leadership marketing is the new marketing buzzword. And since it’s one of the most effective ways to elevate a content marketing strategy, everyone wants to be in on it.  But not all companies should do thought leadership marketing. In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Christopher Fox, the founder and managing partner of Syncresis.  They talk about what thought leadership really is, why it’s not for everyone, and the difference between subject matter experts and thought leaders.