Thought leadership is a play for relevance, says our guest. But standing out in a highly competitive space such as B2B is a tricky endeavor. Therefore, company executives and field experts must acknowledge that becoming a thought leader is a marathon, not a sprint. And for those who are change-averse, it is better to reconsider their desire to become one. In this episode of The Notorious Thought Leader, Sonja Jacob, the head of Global Content Strategy at Meta, joins Erin to discuss thought leadership. Sonja shares her take on thought leadership, what makes for a successful content writer, and how to build a content strategy leading to long-term success.