Thought leaders are known for challenging conventional thinking and offering new perspectives on complex issues. By establishing themselves as thought leaders, individuals and organizations can gain competitive advantage and build their reputation as trusted authorities in their field. But to establish thought leadership, you must have a deep understanding of your field and be able to communicate your insights clearly and compellingly without coming off as overtly salesy. In this episode of Notorious, our host Erin Balsa welcomes Dan Fogarty, a thought leadership ghostwriter for VCs, founders, and executives. Dan gets into thought leadership and ghostwriting and explains his ghostwriting process. Dan and Erin discuss utility, data-driven/investigative and forward-thinking thought leadership, and connecting the dots by NOT niching down.