Thought leadership content is about sharing valuable knowledge and insightful perspectives. And more and more brands use this tactic to stand out from their competitors and connect with their audience on a deeper level. But how do you write a truly remarkable thought leadership article? In this episode of the Notorious Thought Leader podcast, our host Erin Balsa welcomes Lily Ugbaja, a self-employed fractional content manager, to discuss her powerful LEMA framework, what it stands for, and how to use it to create thought leadership content.