This week, I got to meet up with Shell Cleave in Half Moon Bay, California. I had a lovely conversation with Shell about the NGO she founded a year ago, called Sea Hugger. In this conversation, we discuss the reasons that lead Shell to leave working as a freelance Technical Writer for Silicon Valley giants, and to start a non profit from scratch. Shell has an amazing personality and it's incredible how much she and her fellow volunteers have achieved in such little time. We talk about what is required to make a legitimate non profit (and be capable of receiving tax exempt donations) and the campaigns Shell is leading with Sea Hugger. We also talk about the impact plastic waste is having on our ecosystems and Shell shares some really cool tips on how to avoid using disposables in the first place.