How does a defensive load come to market? With all the big players in the market how does a niche group get an ammo company to build them the ammo they want? Rob Garrett, Mark Fricke and I went through this process with Georgia Arms Ammunition on the Snub Nose Load. It was a fun process and the intended result was achieved. Special thanks to Curtis at GA Ammunition for trusting the revolver round-up fellas with their idea.