If you're like most people in postproduction (and many other industries), you've probably felt at one point or another that budgets are getting smaller, clients are more demanding & expecting more for the same price, and it's often a battle to get the rates you deserve.  The 'Race To The Bottom' is a real thing and in this episode, we'll explore ways to combat it including: - Defining the race to the bottom- Valuing artists, not tools- Different ways to set rates- The challenges of starting low/benefits of starting high with pricing- Diversifying pricing- The slippery slope of discounting- Accuracy in bidding- Understanding not everyone is competition & saying no is sometimes a good thing- Never working for 'free' & always getting something tangible out of a job Thanks for checking out the show. If you like The Offset Podcast please like and subscribe wherever you find it.