For anyone who asks, “What’s the one thing I can do to increase revenue, ticket sales, audiences and donations,” this episode has your answer: copywriting. For almost every arts organization, writing better, stronger copy is the free solution to upgrade every public facing channel you have, from...

Major gifts are critical for every arts organization. This episode features board member and major gift philanthropist Susan Bay Nimoy, wife of the late actor Leonard Nimoy (most known for his role as Spock on Star Trek, and yes, we talk about it!). We cover all things major gifts, including...

The need for diversity in our audience and for the audience to reflect the community is a hot topic in the arts these days. And rightfully so. There is a moral imperative to do this work at arts organizations, but I am also a fan of the business case for diversity. And in this episode, we are...