Struggling to grow your business? The answer might lie in knowing your ideal customer. In this episode, Matt and Tracy dive into the importance of defining your target audience. They discuss the common pitfalls of trying to appeal to "everyone" and how niching down can actually lead to a wider reach.  Download your FREE PDF worksheet HERE and create your company's customer avatar! Learn why specificity is key to building trust and creating marketing that resonates deeply with your customers. Download the free Ideal Customer Avatar worksheet and discover the path to business success.   Takeaways   Identifying your ideal customer is crucial for the success of your business. Being specific and niche down helps you reach a wider audience. Building trust with your ideal customer is key to long-term success. Use the ideal customer worksheet to create an avatar and get specific about your target audience. Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook.  Connect with Tracy Winkler on LinkedIn and Facebook.  This podcast is produced by Two Brothers Creative 2024.