Feeling overwhelmed by the sheer number of social media channels? In this episode, we tackle the common misconception that businesses need to be on every social media platform. Revealing the importance of focusing your efforts on one primary channel and optimizing it for results.    Learn how to leverage your website as a central hub for your online presence and how Google and YouTube play a vital role in driving organic traffic. Get valuable insights on engaging with your audience, analyzing performance, and making strategic adjustments to your social media strategy.   Takeaways   Focus on one primary social media channel for your business Prioritize website traffic and leverage Google and YouTube for organic search Engage with your audience by responding to comments and messages Analyze performance and make data-driven decisions for improvement   Need more help with your marketing? We got you - let's chat. Connect with Matt Tompkins on LinkedIn and Facebook.  Connect with Tracy Winkler on LinkedIn and Facebook.  This podcast is produced by Two Brothers Creative 2024.