Do you have the same ol’ generic value proposition as your competition? You probably do and it’s not working, according to communications expert Phil M. Jones. In this episode, Phil takes us through how to pick the right words, the right framing, and the right timing in sales, and in life. A lot of times we tend to be careless or unprepared in our communication. This leads to missed sales, unnecessary friction in conversations, and leadership failures. Paul is here not only to teach us some of the concepts behind good communication, but help us find exact go-to words and phrases. Whether you are someone people perceive as having the “natural gift of gab” or someone who really struggles with communicating, Paul has tips on how you can grow your skill. Tune in and find out! If you're a bold risk taker who wants to dream big and achieve a higher level of success in your life or business, visit the1thing.com to learn about our one-on-one coaching, as well as our exclusive community membership program. *** Looking to start your next big thing? One of the first steps to take when building your brand or business is creating a website. But if you’re no web developer or can’t hire one, don’t worry–Hostinger is here to help. They offer affordable hosting solutions, emphasizing technological innovation and accessibility. They make it easy to establish an online presence using cutting-edge technologies like an AI assistant aimed at enhancing the user experience. If you’re ready to take your business online, visit Hostinger.com/onething and use code ONETHING for 10% off. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: The building blocks of a value proposition The importance of preparation in communication How to deliver tough truths Links & Tools from This Episode: Learn more at PhilMJones.com Connect with Phil on Instagram @PhilMJonesUK Free Resources Want to be a guest or share feedback? Email [email protected] Produced by NOVA Media