In this week's episode I am delighted to welcome Tom Hunt to the Optimistic Entrepreneur Podcast. While I was on holiday, I came across this great post by Tom Hunt on creating traffic and the right way to do it.  I was really taken by the post and read it several times.  Then I realised I had to get Tom on to the Podcast to share his story and this content with you. Tom is a serial entrepreneur who has worked out a system which he is sharing with you, to drive prospects to your site and your products. In the interview he shares his story with us, so that you can understand that this is all based on his experience gained creating his businesses. You can find his blog post - which I strongly recommend that you read at  http://tomhunt.io/blog/how-to-get-free-traffic/ You can find his video series (which is free but requires a sign up) here:  http://tomhunt.io/free-traffic-forever-video-1 Tom has a great blog post on driving traffic from Facebook Groups which you can read here: http://tomhunt.io/blog/facebook-group-marketing/ If you want to know more about Joesph Campbell and the Hero's Journey - again, required reading in my view, you can find it on Amazon here: US: https://www.amazon.com/Heros-Journey-Voyage-Self-Discovery/dp/1845902866 UK: https://www.amazon.co.uk/d/Books/Hero-Thousand-Faces-Collected-Works-Joseph-Campbell/1577315936/ref=as_li_ss_tl