Think experience and qualifications are all it takes to stand out as a tutor? Think again! In this eye-opening episode of the Online Tutor Business Podcast, host Joanne Kaminski dives into the secrets of what really matters to parents—and it’s not just your resume. Tune in as two superstar tutors, Millie Cosme and Frankie Mesmer, reveal their game-changing strategies for building authentic connections with students and getting real results. Plus, learn how to use testimonials and case studies to skyrocket your credibility and leave the competition in the dust! 00:00 Introduction and Overview 00:36 Meet the Host: Joanne Kaminsky 01:38 Introducing the Panelists: Millie 02:03 Millie's Tutoring Insights 03:52 Importance of Connection in Tutoring 05:51 Introducing the Panelists: Frankie 06:29 Frankie's Tutoring Insights 07:14 Showcasing Connection on Your Website 09:55 The Power of Testimonials and Case Studies 15:10 Using Social Proof Effectively 22:42 Leveraging Social Media for Referrals 25:26 The Power of Referrals 26:14 Highlighting Credentials and Qualifications 28:21 Leveraging LinkedIn for Credibility 29:42 The Importance of Endorsements 33:20 Creating Impactful Case Studies 35:26 Standing Out as a Tutor 40:07 Building Your Brand Voice 41:58 Effective Content Strategy 44:47 Final Thoughts and Encouragement