In this episode you get a nuanced perspective on AI's role in shaping future business practices and societal norms when Lasse Rindom and Noz Urbina discuss the complexities and future of generative AI. They cover the practical applications of AI in business, the challenges of integrating these technologies, and the ethical and societal implications of AI's evolution. Their 75-minute long conversation also delves into the concept of AGI (Artificial General Intelligence), its misconceptions, and the hype surrounding it. Key discussion points include: The practical impact and limitations of generative AI in businessThe realities versus the hype of AGIEthical and societal implications of advancing AI technologies. Tune in for an insightful exploration of the real-world impacts of AI, featuring Noz Urbina's expert insights. Do you want to learn more about Noz Urbina? Noz Urbina is a globally recognised leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalised, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Master’s Programme in content strategy at the University of Applied Sciences, Graz. In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organisations and most complex content challenges.