Reid takes a moment to pull back the curtain and describe his work: his job at Orvis and what it entails, how it came to be, and what a fall looks like from his vantage point. This explanation hopefully provides context for the subject matter of the podcast and the resource he hopes it to be. In anticipation of a coming trip to Idaho's Flying B Ranch, he also shares a writing, "Discovering the Spirit", first published in Covey Rise Magazine.