Today I'm talking with Barry McGeough. Barry is an applied innovation Fortune 500 leader, delivering high-impact solutions to global multi-brand verticals that drive exponential growth to some of the world's most iconic brands. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​[email protected] Show Notes 00:00 Friend's 60th birthday boat trip to Channel Islands, cooking as camp cook after returning from China. 06:31 Discusses innovating for brands through athlete-driven ideas. 11:32 AI relies on large language models to learn and improve, needing constant updates and access to vast amounts of data. 20:58 Proposing garment recycling for polyester energy. 23:07 Companies face sustainability legislation and extended producer responsibility acts globally e.g. EU, New York, California, and France. 29:37 Used shoe recycling process lowers costs, reduces landfill waste. 36:25 Volunteered for education-focused NGO in Vietnam, aiming to uplift rural children through STEM education to attend university. 38:02 Organization supports Vietnamese education and leadership in Vietnam and the US. 46:05 Emphasis on applied innovation, connection to core business, and leveraging influence without P&L ownership. 52:16 Collaborating to ensure footwear quality and suitability for purpose during commercialization. 53:42 Barry supports startups and advises them to be honest and straightforward. 58:28 Data is collected from ambient sources, like location and environment, and used to create a detailed picture of activities and trends. 01:06:55 Recommend resources: a16z newsletter, TLDR Newsletter, MIT Technology Review, Harvard Business Review, McKinsey for trend insights. 01:11:38 Society has godlike capabilities but cavemanlike instincts, leading to the question of the human vs. the machine. The focus is on mental health and technology's impact on isolation. Thanks for listening and visiting our website. Don't forget to subscribe and spread the word! Learn More To learn more about Barry, you can find him on Linkedin Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. Keywords #GDPR, #compliance, #circularity, #sustainability, #peer-to-peer resale, #innovation, #tech trends, #AI, #coding, #technology impact, #nature deficit disorder, #South by Southwest, #product development, #digital innovation, #machine learning, #adjacent industries, #sustainable growth, #apparel industry, #market dynamics, #outdoor industry, #innovation culture, #conservation, #sustainability efforts, #digital innovation, #brand growth Podcast produced using Descript, CastMagic Podcast hosted by Libsyn use code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.