In this episode of The Outdoor Biz Podcast, we wrap up our series on adventure travel with Shannon Stowell. Shannon leads the ATTA as CEO after re-starting the organization in 2004 pursuing the vision that it could be a powerful force for good in the tourism industry. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​[email protected] Show Notes 00:00 ATTA Started small, took over, expanded worldwide later. 06:30 Networking, events, and travel fill our days. 16:13 High level consulting for destination events, like Panama. 18:40 Developing international adventure travel guide standards for sustainability. 24:36 Sustainability is crucial for adventure travel, combatting overuse. 30:59 An Iraq trip to an ancient monastery was impactful. 37:11 Rick was on a trip with Cindy from Changes in Latitude. Our Guide, Ecka, led a fantastic trek along the Caucasus Mtns near the Russian border. 39:31 Adventure Travel helps in preserving local heritage and pride through cultural expression. 48:45 Industry is evolving towards sustainability, responsible practices emphasized. 52:46 Friends made a tough decision about an event in Jordan. 55:44 Big crowd, positive feedback, hope for Jordan. 01:02:26 Outdoor Biz Podcast: Subscribe, rate, spread word. ATTA Partners ATTA Event Calendar Follow up with Shannon: Linkedin ATTA website