Today on Episode 442 of The Outdoor Biz Podcast I’m talking with Lava Linens founder Mary Swanson. With a Master's Degree in Public Health and Environment and 15+ years of experience in the government and nonprofit sectors, Mary Swanson has now found herself leading the next generation outdoor gear company.   Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I’d love to hear your feedback about the show! You can contact me here: ​[email protected] Show Notes 00:00 Episode 442 features Lava Linens founder, Mary Swanson, discussing eco-friendly outdoor gear. 03:14 Memories of childhood road trips and first trip to Peru with partner. 09:04 Challenging sourcing for quality linen towel. 10:42 Process of making high quality linen textile involves 12 manual steps, resulting in soft, mid-weight fabric with art and science. 13:20 Received valuable support, led to success, continuing partnership. 19:36 Surprised and grateful for connections, creating custom products. 22:36 Sponsored Granite Gear's groundskeepers, open to partnerships for natural fiber gear. 27:26 Focus on learning, purpose beyond production. 29:53 Favorite items under $100 include a Garmin Watch and Vibram 5 Finger shoes used after foot surgery. Thanks for listening and visiting our website. Don't forget to subscribe and spread the word! Learn More You can follow Mary on her LinkedIn page and their website, Lava Linens Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. Newsletter Subscribe Keywords #Outdoor industry #Natural fiber textiles #Minimalistic approach #Affordable outdoor gear #Sustainable products #Lava Linens #Sun protection gear #Natural fiber gear #Innovative fabrics #Eco-friendly products #Legacy brand #Flax cultivation #Small business partnerships #Custom-designed towels #Environmental sustainability Podcast produced using Descript, CastMagic Podcast hosted by Libsyn use code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.