**This is a clip from a live coaching support call within my course 30 Days to Paid: https://www.paidcopywriter.com/30daystopaidWelcome to this episode of The Paid Copywriter podcast where we're diving deep into the importance of the About Page in the world of freelance copywriting. I'll be sharing my own personal story of switching website platforms and revamping my About Page, and trust me, it was quite the journey. We'll be exploring the power of storytelling and how it lets your personality shine through on your About Page, even if you're in a more professional or stiff niche like B2B technology.  Trust-building and differentiation are key in our industry, and your About Page plays a crucial role in establishing credibility and connecting with potential clients. We'll dive deep into developing your personal brand and showcasing your specialized knowledge to stand out from the competition. Now, let's address the elephant in the room: AI. I know there's a lot of buzz and concerns about it, but don't worry, I've got you covered. I'll explain why specialization is the secret sauce that makes AI no threat to freelance copywriters like us. It's all about offering unique insights and personalized value that AI simply can't replicate. Lastly, we'll tackle the art of striking the right balance on your About Page. It's important to share your story and experiences but remember, it's not just about you. We'll discuss how to make every piece of information benefit the client and show them why you're the perfect fit for their needs. Get ready for a jam-packed episode filled with practical tips and insights to optimize your About Page. Join me as we explore the world of freelance copywriting and unlock the secrets to attracting clients, building trust, and standing out in this exciting industry. Let's dive in! 💗Let's connect! 🤳🏼 Send me a DM on IG: https://bit.ly/copywriterIG 📩 Download my free Guide on LinkedIn for Freelance Writers: https://bit.ly/paidcopy 💌Get for free weekly copywriting tips: https://bit.ly/paidcopywriternewsletter ⭐️Freelancers do most of their business via email so download my Freelance Template Playbook📓™️ so you can confidently cold pitch, raise your rates, and build a freelance career you love✍🏼✍🏼✍🏼 https://www.paidcopywriter.com/templateplaybook   🚨Don't forget to hit 'subscribe' it's a free way to support me + your encouragement keeps me going!