Get Opteo for free for two months - https://opteo.com/psp Google Ads Management & Consulting - https://www.chrisschaeffer.com Watch This Episode on YouTube:  https://youtu.be/DrIl_ykaG5k Submit a Question - https://www.paidsearchpodcast.com Twitter - https://twitter.com/PaidSearchPod Principals of Google Ads #1 - Strategic Relevance - https://open.spotify.com/episode/6MiKbcaDWQ6aICxH077DhM Principals of Google Ads #2 - Phases of Success - https://open.spotify.com/episode/1MTckaxZmPrH29Is5tgBpR Principals of Google Ads #3 - Pay Per Value - https://open.spotify.com/episode/7tk9G3EAZ4uZIRhXSvpaXi Principals of Google Ads #4 - Proactive & Reactive Management - https://open.spotify.com/episode/5wlnUhkisyETuoetM7C3eM Principals of Google Ads #5 - Quality of Traffic versus Quality Score - https://open.spotify.com/episode/5VmDVr5n7TQbw0jG9W9vCN Principals of Google Ads #5 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #6 - Risk Management - https://open.spotify.com/episode/6As6VjRLDj8cXQqwmLO5qP Principals of Google Ads #7 - Metrics of Success - https://open.spotify.com/episode/20A7I3cef1StKWpxfyUU48 Principals of Google Ads #8 - Quality Before Volume - https://open.spotify.com/episode/3jPolVPfr5bEg8VK746D8F Principals of Google Ads #9 - Boundaries - https://open.spotify.com/episode/6dxzPNjnwsY9bJbhv3TBFx