Have you ever thought about launching a new product? We speak to entrepreneur Laura Campbell who saw the need for a baby carrier that didn't break your back... so she created one herself! Here, she shares her business journey from idea to the launch of the Hackerlily HipSurfer! Got yourself a Stage 9 Clinger? Or perhaps a teether, light sleeper or adventure seeker? Babies get heavy and carrying a toddler is back-breaking stuff. Entrepreneur and Mum of two, Laura Campbell has launched a baby carrier aimed at lightening the load of parenthood, designed for health, convenience and fashion. But launching a product isn't easy! Rachel and Sarah from The Parenting Couch podcast sit down with Laura to find out why she decided to create a baby product, and the exact steps she took to get it launched! In this episode, you'll learn: Why Laura created the Hackerlily HipSurferHow she created a product from scratch to make carrying kids easier (and more stylish!)What makes the Hackerlily HipSurfer different to other baby carriersHow much she had to invest to get the product to marketThe big challenges she has faced in launching a baby productThe best online business community groups to use for supportWhy she wants more mums to launch businesses About Laura Campbell Laura Campbell is a mum of two, Entrepreneur and Founder of Hackerlily HipSurfer. Laura has designed the first baby carrier of its kind in Australia, aimed at lightening the load of parenthood. The award -winning HipSurfer hipseat baby carrier is the product of Laura’s lived experience of raising two young children in the hot Australian climate, while managing the symptoms of arthritis and Carpal Tunnel. In 2021, while Laura was on maternity leave with her son, she found herself struggling with painful swelling in her back and joints, and carrying her baby felt impossible. Unable to find a  carrier that suited her style or needs and that didn’t take minutes to strap on, she set about designing her own. Eight prototypes later, the Hackerlily HipSurfer was born- an ergonomic, doctor-approved, strap-free, hipseat baby carrier with built-in storage and world first interchangeable cover. Special Offer: 10% off Want a Hackerlily HipSurfer for yourself? Laura is giving listeners the opportunity to buy one online with a 10% discount! Click here to view the Hackerlily HipSurfer range.Promo Code: NSMUMS10Hurry, offer ends 30 April 2023