We explore the following questions around what it means to be a conscious consumer in today's day and age and how Aish is making this passion of his, manifest. What is conscious consumerism? How did it impact Aish's life? What are the changes that he has made? How can people be more conscious? How is it linked to mindfulness? Reading Material discussed on the show - Gary Vaynerchuk on the biggest cultural shift of our times:  https://www.garyvaynerchuk.com/veecap372/ John Mackey and Raj Sisodia’s Conscious Capitalism: https://www.amazon.in/Conscious-Capitalism-Liberating-Heroic-Business-ebook/dp/B00A9WE10Y Fred Koffman’s Conscious Business: https://www.amazon.in/Conscious-Business-Build-Value-Through/dp/1622032020/ Ken Wilber’s Theory of Everything: https://www.amazon.in/Theory-Everything-Integral-Business-Spirituality/dp/1570628556/ Ikigai: https://www.amazon.in/Ikigai-Héctor-Garc%C3%ADa/dp/178633089X/ Conscious Capitalism NYC, where I met more members from the CC Community: https://www.consciouscapitalism.org/nyc Aish's coverage from Sustainable Brands Summit in Philadelphia: https://sustainablebrands.com/is/aishwarya-chaturvedi Reach out to Aish here -  www.linkedin.com/in/aichaturvedi; www.instagram.com/aichaturvedi; www.twitter.com/aichaturvedi; www.facebook.com/aichaturvedi Reach out to Naga - Send him a tweet @n1n3stuff / @PassionPeop1 All music other than the jingle on the episode is under the CC0 License and downloaded from freesound.org To know more check out this Medium Post - https://medium.com/we-learn-we-grow/lets-define-conscious-living-for-the-21st-century-336fcba332dc   Follow The Passion People Podcast on Twitter You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at [email protected]. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organization. The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state. See omnystudio.com/listener for privacy information.