On the walk of life, we all inevitably reach a fork in the road. A moment where we have to make a choice and decide which direction we want to take. When this week’s guest reached that fork, she had two options — become a doctor: just like her parents, just like she’d always planned, or pursue the uncertain unknown that is entrepreneurship. Spoiler alert: she picked the latter and still ended up improving people’s lives.  In this episode of Peers2Peers, powered by Shopify, we’re joined by Annie Ryu, CEO and Founder of jack and annie’s, to talk about navigating difficult decisions, the first steps to take when started a business and how to find purpose and clarity when you’re faced with the unknown.  Discover more: Start your Shopify 14-day free trial: https://bit.ly/3fuq58C Check out jack & annie's: https://www.jackandannies.com/ Follow jack & annie's on LinkedIn: https://www.linkedin.com/company/jack-and-annies/ Follow jack & annie's on Facebook: https://www.facebook.com/jackandannies Follow jack & annie's on Instagram: https://www.instagram.com/jackandannies/ Follow jack & annie's on Twitter: https://twitter.com/jackandannies Connect with Annie: https://www.linkedin.com/in/annieryu/ Follow The Peers Project on Instagram: http://bit.ly/3adVmYG Hosted on Acast. See acast.com/privacy for more information.