Ep61 — Bill Shufelt of Athletic Brewing Company
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In this brand new episode of The Pellicle Podcast Matt catches up with Athletic Brewing Company’s co-founder Bill Shufelt during SIBA’s Beer X conference in Liverpool. We chatted about, among other things, the stratospheric growth of his brewery, their approach to producing their alcohol free products, and why the UK is a crucial market for low alcohol brands. If you’re keen to understand the dynamic alcohol free beer market, then this episode is a must-listen.
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