Many authors are surprised to learn they have to market their books. While a book launch can be uncomfortable, it’s necessary to sell books. In this episode, Lori walks you through how to bootstrap your book launch. She tells you what you need to set up ASAP and how to create a timeline so that your launch runs smoothly. But because book launching is such a big topic, she’s also shared some of her favorite resources to help you learn more. The Poetry Lab Podcast is produced by Lori Walker and Danielle Mitchell with assistance from Karen Zheng. Hosted by Danielle Mitchell, Lori Walker, and bridgette bianca.  Theme song: "Simply Upbeat" by Christian Telford, Kenneth Edward Belcher, and Saki Furuya. Visit thepoetrylab.com/podcast for more information.