Diane Coyle, Professor of Public Policy at the University of Cambridge and Director of the Productivity Institute, talks to us about data value. She explains how good (or bad) we are at capturing such value and why we need to start distributing it amongst all actors involved in its co-creation. Diane tackles the key issue of whether/what share of that monetary and non-monetary value should flow back to both governments and individuals. Listen closely to her discussion with UNESCO’s Iulia Sevciuc on all this.