Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer. Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area. Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs. Tune in to discover how to: •  Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors. •  Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum. •  Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients. •  Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients. •  Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise. I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit here. Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking here now You can learn more about Enrich University and how it can help transform your pet business by visiting petbusinessmarketing.com/enrichU A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.  If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now