Welcome to a new episode of Escaping the Drift. Join us on a journey through the dynamic world of PR and brand building with John Gafford and Ulyses Osuna. Ulyses shares his transformation from college dropout to PR guru along with insights on mastering publicity and leveraging connections. Learn how to set clear goals, build authority, and strategically use PR to propel your business forward, all while navigating the ever-changing landscape of media exposure. Highlights: "Every time he spoke to me, he said 'we.' He was big on making sure that I didn't feel like he was a dictator, because he actually wasn't." "At its core, if they give it away for free, people won't value what they're saying. Because what's the value of something if it's FREE? Zero." "Results don't aren't the only thing that matters...you have to provide an amazing service experience." Timestamps: 00:00 - Ulysses's journey to PR expertise 02:23 - Contacting Neil Patel: Learning the Ropes 04:27 - Initiative and Effort 06:23 - Learning to Acquire Clients 08:23 - Leveraging Relationships 15:57 - Understanding Publicity's Value 19:22 - Leveraging Authority 25:45 - Tearing Down Others 27:14 - Battling Negativity 30:03 - Value of Paid Knowledge 💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below!  ☑️  If you liked this video, consider subscribing to Escaping The Drift with John Gafford using this Link! ⤵️     / johngafford.  . ************* 💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space. ➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full service title and escrow company. ➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages. ************* ✅ Follow John Gafford on social media: Instagram ▶️ / thejohngafford Facebook ▶️ / gafford2 🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here: Listen On Spotify: https://open.spotify.com/show/7cWN80g... Listen On Apple:https://podcasts.apple.com/us/podcast...  ************* #EscapingTheDrift