Today, we are in Nashville, and we speak with Shain Shapiro - a globally recognised thought leader at the convergence of music, culture and urban policy.  Shain is the CEO of Sound Diplomacy - a global research and strategy consultancy, and he also leads the non-profit Center for Music Ecosystems, which commissions research to help solve local, national and international challenges using music as a tool. Shain has authored reports on the role of music in cities, tourism, the nighttime economy, real estate and recovery, including the most extensive guide to music and the Sustainable Development Goals (SDGs) in partnership with the United Nations.  We are talking about his brand-new book, This Must Be The Place: How Music Can Make Your City Better, which was published in September 2023.  Note: Unfortunately, there was a very poor Wifi, so please excuse the quality. Show Notes Connect with Shain on LinkedIn: https://www.linkedin.com/in/shainhouse/ Sound Diplomacy: www.sounddiplomacy.com  Music Cities Events: www.musiccitiesevents.com His book: This Must Be The Place: https://www.shainshapiro.com/book Show support Please choose one or more of the ‘three ways to support the show’! Subscribe to the podcast. Leave us a review — even one sentence helps! I appreciate your support; it helps the show! Tell your friends about the podcast and musicthinking.com Buy the book The Power of Music Thinking and/or the Jam Cards. The Power of Music Thinking is brought to you by CREATIVE COMPANION specialised in facilitating leaders, teams and organisations in customer experience, change and innovation.