How can you tell a story through food and music? Are all chefs drummers? Should prominent leaders start a band together? In this episode, Creative Companion meets the Creative Chef. We have a lively conversation with Jasper Udink ten Cate, artist, designer, futurist, keynote speaker, book author and drummer. He worked worldwide on exhibitions like London Design Week, Dubai Design, Metropolitan Museum New York and the World Expo in Milano and for companies like Nike, BASF and Google. Jasper shares his approach to collective storytelling with food, music and design. And we talk about different tastes and diets and how to give goosebumps from natural vegan food to inspire people to create their own identity. He shares the story of the unripe peach and how reframing can be the start of new product innovation. We chat about how you can listen to yourself to create your own beautiful story, shape your personality and make decisions in consuming music, books, food and life.    Show notes Connect with Jasper: https://www.linkedin.com/in/jasper-udink-ten-cate-19b85bb/  Creative Chef website: https://creativechef.nl/  Instagram: https://www.instagram.com/creativechefnl/  How to become a Creative Chef Book: https://www.bispublishers.com/creative-chef.html      More info The Power of Music Thinking is brought to you by CREATIVE COMPANION Learn more about The Music Thinking Framework, the Jam Cards and the blog on musicthinking.com or the Music Thinking LinkedIn page.   See the latest episode of The Power of Music Thinking