In this episode, host David P. Otey (https://davidotey.com/) has a conversation with Bryan Rutberg, an expert in interpreting technical topics for non-technical audiences. How do you relate to your audience and their emotional drivers? As a speechwriter, speaker, and coach, Bryan has gained some keen insights into how and why you do that. Here’s a hint: stories light up more of the brain than facts do.   To follow up with Bryan Rutberg and get free resources, go to https://3ccomms.com/.   For a conversation with program host David P. Otey, go to http://breakthroughwithdavid.com/.