AI is a huge help for content creation, but how can you avoid being same-same?  In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that matters, and thought-leadership development.     00:19 The impact of AI on content creation  01:09 The disconnection through device addiction  01:35 AI and social media  02:20 The importance of personal touch in AI-generated content  04:13 The power of YOU-ness in content and how to use it to stand out  07:20 The impact of YOU-ness on engagement  08:17 Ways to bring more YOU-ness to your content  08:20 The power of storytelling  10:55 Having a message that matters  12:58 The importance of thought leadership  14:23 Conclusion: The three key elements to stand out    Links mentioned in this podcast  Using stories to stand out  Logic puzzles  Odette Barry’s Big Ideas Ministry Series on Hack Your Own PR podcast – Start at episode 87.    If you enjoyed listening to this episode, then you’ll also love:  Episode 65 – The one thing that’s missing from your message  Episode 74 – 3 simple ways to improve your message    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content   👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy 👉🏻 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website