The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book. In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, the role of purpose and energy in content creation and insights into the book structure and design. When you embrace your unique self in your own business journey, anything is possible. Listen in to learn more about the book and the people who made it possible. 01:23    Behind the scenes: influential women in business 02:34    The importance of biz buddies in entrepreneurship 05:55    Redefining marketing terms with heart 09:17    Purpose and energy in content creation 12:52     The impact of branding and design on your business 16:54    The role of structure in writing and content creation 19:02    How to buy a copy of the power of content     Links mentioned in this podcast The Power of Content   If you enjoyed listening to this episode, then you’ll also love: Episode 66 – How to bring The Content Effect to your business Episode 78 – Love letter to my ideal client   I use and recommend Podbean and Descript to edit my podcast. * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.   Ready to work with me? 👉🏻 Buy my book The Power of Content👉🏻 Get yourself on the waitlist for my membership The Content Effect 👉🏻 Get your content sorted with a 1:1 Content Strategy👉🏻 Grow  your email list like a pro with 1:1 Build your list package👉🏻 Join my free Facebook Group The Content Project   For more conversations on powerful content, connect with me here: Instagram | Facebook | LinkedIn | Website