Have you ever considered the legal aspects of running a competition for your business?  In this episode of the Powerful Content Podcast, Mel Daniels talks with guest Emma Heuston about the ins and outs of using competitions as a business strategy.   Emma, a former lawyer turned author and entrepreneur, shares her journey from practicing lawyer to creating legal business resources and tools.   The episode delves into the legal considerations businesses must keep in mind when running competitions, focusing on the distinction between games of chance and games of skill, the legal obligations tied to each, and the importance of terms and conditions.   Emma offers insights into the practical aspects of ensuring competitions are legally compliant, highlighting the significance of transparency, privacy policies, and the responsible collection and handling of participant data.   The conversation also touches on the strategic benefits of competitions for business growth, such as increasing brand awareness and growing email lists.   Make sure you check out Emma’s free resource if you’re thinking about running a competition for your business.    00:00 Welcome to The Powerful Content Podcast  00:59 Acknowledgement of Country  01:25 Introducing Emma Houston and her journey  07:35 The Legalities of running competitions in business  09:48 Understanding competition types and legal requirements  22:35 Privacy, data, and compliance in competitions  28:16 Final thoughts   31:00 Connect with Mel    Where to find Emma Heuston  Facebook: www.facebook.com/readytobosslegal.com  Instagram: www.instagram.com/readytobosslegal  Website: www.readytobosslegal.com    Links mentioned in this podcast  https://readytobosslegal.com/blog/2023/5/23/how-to-run-an-online-competition-what-you-need-to-know-about-competition-terms-and-conditions-in-australia    If you enjoyed listening to this episode, then you’ll also love:  Episode 69 – Protecting your business legally with Tracey Mylerchranne  Episode 72 – Building audacious empires with Leanne Woff     I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Get your content sorted with a 1:1 Content Strategy 👉 Grow  your email list like a pro with 1:1 Build your list package 👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website