Are you struggling to grow your business and feeling like every marketing strategy you try is a hard slog?     In episode 127 of the Powerful Content Podcast, Mel Daniels interviews Marketing Strategist and Business Coach Jessica Osborn about how you can grow your business without resorting to paid ads.     They discuss the challenges of marketing and how to make it more enjoyable and effective. Jessica emphasises finding a personalised approach that aligns with your expertise to avoid feeling overwhelmed.     Key topics include developing high-ticket offers, creating a compelling brand experience, and establishing an effective lead machine.     Jessica also shares insights about overcoming mental barriers and adopting strategies to attract premium clients. Make sure you sign up for Jessica's upcoming masterclass on attracting premium paying clients!    00:00 Welcome to Episode 127  01:30 Acknowledgement to Country  02:07 Introducing Jessica Osborn  03:03 The struggles of marketing  04:08 Finding the right marketing strategy  07:09 The importance of business growth  08:36 Marketing misconceptions  16:14 High ticket offers explained  19:50 Discovering your expert zone  21:25 Creating a premium offering  25:09 The importance of brand experience  29:15 Building your lead machine  32:11 Simplifying the sign-up process  34:55 Final thoughts and masterclass invitation  Get to know Jessica Osborn  Jessica Osborn is an online business strategist and marketing coach, host of She’s The Business Podcast, published co-author and travel-obsessed mum of 2.    She has over 25 years’ experience building brands, including two of her own since 2010!   Jessica specialises in marketing strategy for high ticket services - helping other female coaches reach multiple 6-figure years in less than 20 hours a week without big advertising budgets or time-consuming cold sales - so they can enjoy more time for family and life!    She’s incredibly passionate about changing our perspective on work and success, proving it’s possible to prioritize family life and be highly successful in business - without burning yourself to the ground.    Where to find Jessica Osborn  Website: https://www.jessicaosborn.com   She’s The Business Podcast:  https://www.jessicaosborn.com/podcast   Facebook: https://facebook.com/jessicaosborn.bxcoach  Instagram: https://instagram.com/jessica.osborn/  LinkedIn: https://linkedin.com/in/jessicaaosborn/  TikTok: https://www.tiktok.com/@jessicaosborn.bxcoach   Threads: https://www.threads.net/@jessica.osborn   YouTube: https://www.youtube.com/channel/UC3Qu_BcAiuOYxY832d3N_og    Links mentioned in this podcast  The Magnetic Formula – LIVE with Jessica Osborn  Mel on Jessica Osborn’s podcast She’s the Business    If you enjoyed listening to this episode, then you’ll also love:  Episode 15 - Uncovering your business growth cycle with Michelle Marks  Episode 21 - Why your niche is your secret to powerful content with Jessica Osborn    And why not leave a review?    I use and recommend Podbean and Descript to edit my podcast.   * These are affiliate links. I will receive a small compensation for you using these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.    Ready to work with me?  👉🏻 Buy my book The Power of Content 👉🏻 Get yourself on the waitlist for my membership The Content Effect  👉🏻 Purchase one of my short courses here  👉🏻 Work with me 1:1 with The Content Accelerator 👉🏻 Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website