Welcome to The Powerful Content Podcast  Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me review and let me know your ‘aha’ moment!    How do you turn a content idea into something meaningful and strategic for your audience?  In this episode, Mel Daniels addresses the challenge of turning ideas into meaningful content and shares actionable steps to streamline the process of being more intentional. She discusses the importance of creating strategic content that engages your audience and moves them through the client journey.   Mel provides a detailed outline of steps including capturing initial ideas, refining them, ensuring they provide value, and sharing them effectively. She also touches on the concept of content creator archetypes to help listeners understand their unique approach to content creation.   Make sure you join Mel in her upcoming content planning workshop.    00:00 Introduction: The importance of strategic content  00:58 Welcome to The Powerful Content Podcast  01:58 Acknowledgement to Country  02:15 Turning ideas into meaningful content  04:05 The four Ps of consistent content  05:59 Capturing and refining your ideas  09:48 Organising and providing value  12:55 Sharing your ideas effectively  17:02 Workshop invitation  18:14 Connect and Work with Mel    Links mentioned in this podcast  Content Planning Workshop  A Year’s Worth of Content Mini-course  The Content Effect  Content Creator Archetype Quiz    If you enjoyed listening to this episode, then you’ll also love:  Episode 20 – Abundant content ideas  Episode 89 – The ultimate content idea generator Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links I these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.