Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving. Joining us is Noemi Bolojan  from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth 3:00 - Why We Can’t Stop Optimizing 4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja 8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health 14:18 - Breaking Down the Ad Spend – Where’s Your Money Going? 24:59 - How to Keep Your PPC Muscles Strong 29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking ​​🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Can An Amazon Campaign Audit Help My Business? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? What Do I Do With Wasted Ad Spend? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno