Steen Rasmussen is the data and digital analytics evangelist and Senior Partner at IIH Nordic. Steen is passionate about the idea of data activation, and in the episode, we get some insider perspective from him about how you can use this concept in your data dashboards! >> VIEW SHOW NOTES + RESOURCES In This Episode, You’ll Learn… The point of digital strategy: to support the overall strategy! The analogy about a car and Steen’s wife that illustrates something important about data. Shifts in the world of data; how ML and AI are beginning to enable autonomous data.  Why typical demographic-based customer personas are outdated. The best place in your data to hide a "dead body". The prediction engine that Steen finds more useful than basic demographic information.   How to remove excess and noise to communicate more impactful data. A message for data practitioners around getting back to basics with a business. People, Blogs, and Resources Mentioned  BigQuery My free 30-second online assessment to find out the #1 silent killer of your data presentations How to Keep Up with Steen Rasmussen: Steen’s Twitter, LinkedIn