In this week’s episode of The Press Office with Kate Co. PR, host Marisa Jayne delves into the world of traditional media and integrated marketing campaigns with Elise Hedley Dale, the founder of media buying agency Media Words. Elise shares her wealth of experience working with A-list clients and household brands like SONOS, Bic, and Ocean Spray, offering invaluable insights into effective media planning strategies. For those new to the marketing and communications industry, Elise sheds light on the role of a media buyer and the significance of traditional media in today's digital landscape. Discover why a traditional media buy is crucial for new businesses and how audience-first approaches drive successful campaigns. Elise shares a terrific example along the way of a traditional media buy done well, which was a campaign for Bic featuring none other than Snoop Dogg and Martha Stewart. You can find more information on that campaign here: https://mediawords.com.au/bic-ez-reach/ At the conclusion, Elise also shares the dos and don'ts of media buying in today's dynamic landscape. To learn more about Elise and Media Words, visit their website at https://www.mediawords.com/ and make sure you're following The Press Office on your preferred podcast platform.