Dive into the intricate world of media strategy in PR during this mini episode of The Press Office with hosts, Kate Keane, Founder and Director of KateCo. PR and Marisa Jayne. This conversation follows the episode with media buyer Elise Hedley Dale. In this episode, Kate and Marisa dissect the essential components of effective media strategy, highlighting the relationship between traditional and digital platforms. Both Kate & Marisa offer firsthand insights into the dynamic landscape of traditional media, and why it is so important in multifaceted PR campaigns in order to target multiple markets. Kate also shares a recent influencer campaign crafted for Penfolds, showcasing how a brand is required to meet their target audience on platforms which they are predominantly engaging with.   As always if you enjoy the episode, please subscribe now on your preferred podcast platform.