On this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by Andrew Mackinnon, Group CEO of The Taboo Group in a conversation all about brand experience! Fresh from his thought-provoking presentation at SXSW in Austin, Texas, Andrew delves into the theme of "TABOO by Design: The Power of Provocation in Brand Experience." Join Andrew as he explores the transformative potential of breaking conventions, embracing risk, and crafting culturally resonant brand experiences. Throughout the conversation, Andrew shares the  inspiration behind his SXSW presentation and the pivotal role of provocation in driving meaningful brand engagement. He shares real-world examples of how taboos and provocation have catalyzed impactful brand experiences, drawing from Andrew's extensive portfolio. Tune in NOW for all of Andrew's insights and reimagine the possibilities of brand engagement in today's dynamic landscape. And as always, if you love the podcast, please like, subscribe and share.