During this week's episode of The Press Office with KateCo. PR, host Marisa Jayne is joined by renowned Melbourne Journalist Kim Wilson to explore the ever-evolving relationships between a publicist and a journalist. With over 25 years of experience in news, features, and lifestyle reporting, Kim shares invaluable insights into building genuine connections between PR professionals and journalists and the evolving dynamics of PR-media relationships in today's digital age. During the episode, Kim shares personal experiences and perspectives on the importance of fostering authentic relationships between PR professionals and journalists, as well as providing practical advice for navigating the delicate balance between building strong connections and maintaining journalistic integrity and objectivity. As always, if you love this episode featuring Kim Wilson, please make sure to like and subscribe via your favourite podcast app.