In this week's mini episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR to build on the previous episode with renowned journalist Kim Wilson. Following Kim's insights into her experiences with publicists, Marisa and Kate delve deeper into the crucial role of fostering strong relationships with journalists. Kate shares her expert knowledge on crafting effective public relations plans and constructing a robust media matrix. The discussion sheds light on the intricacies involved in PR strategy and the importance of maintaining solid media connections. Tune in NOW to gain valuable insights into the world of PR planning and media relationships. As always, if you enjoy the episode, please subscribe on your preferred podcast platform.