In this week's episode of The Press Office, host Marisa Jayne welcomes back Kate Keane, Founder & Director of KateCo. PR, for an insightful discussion on the pathways into the PR industry. Building on the previous episode with Sarah Baker from LCI Melbourne, this conversation explores whether a university degree in PR is essential, or if hands-on experience and internships hold more value in today’s job market. Kate shares her thoughts on the relevance of higher education for aspiring publicists and why gaining tangible, real-world experience can often outweigh formal study. They also discuss the importance of internships as a gateway into the industry and how maturity and the way you carry yourself can make a lasting impression when applying for roles at PR agencies. Tune in NOW for practical advice on how to get started in public relations, and don't forget to subscribe on your preferred podcast platform to stay updated with the latest episodes from The Press Office.