In this episode of The Procuretech Podcast, host James Meads welcomes Iyad Aldalooj, founder and CEO of Penny, a source-to-pay solution and B2B marketplace, based in Saudi Arabia. They discuss the challenges and nuances of the procurement technology space in the rapidly developing Middle East and Gulf region. Tune in for an insightful conversation on the future of procurement in the Middle East. The Procurement Technology Landscape in the Middle East In this episode, Iyad underscores the need for user-centric design in enterprise software, aligning it with consumer app experiences like Uber. Iyad critiques the persisting complexity and outdated interfaces in enterprise software and advocates for prioritising simplicity to enhance employee engagement and productivity. Using Penny as an example, he showcases how a user-friendly approach can attract suppliers without extensive training. The episode also discusses the importance of governance policies in procurement software, emphasising the values of saving, control, and efficiency. CEOs and CFOs are identified as advocates for digitising procurement to ensure compliance and governance, especially in rapidly growing mid-market companies. Penny targets such companies driven by governance needs, regardless of location or industry. Timestamps: [00:01:45] Introducing Iyad Aldalooj from Penny. [00:05:37] What makes Penny unique. [00:09:09] Focusing on market size. [00:13:24] Millennials and Gen Z's [00:16:39] Automation of procurement work. [00:19:27] Procurement software market complexities. [00:24:03] Reseller as a unique product. [00:29:14] Digitising the full value chain. And that wraps up another episode of The Procuretech Podcast! Thanks to Iyad for sharing his insights with us today, and big thanks to you for listening. We'll be back at the same time next week, so see you there. If you want to learn more about Iyad Aldalooj, Penny, or Procurement Software, check out the useful links below.   Stay in touch! Connect with Iyad Aldalooj on LinkedIn Check out Penny. Sign up for the Procurement Software Newsletter Book an Intro Call and let’s talk all things Digital Procurement! Connect with James on LinkedIn Follow Procurement Software’s LinkedIn Page