In this episode of The Procuretech Podcast, host James Meads invites Thejo Kote, CEO and founder of Airbase, into the hot seat. Thejo introduces guided procurement as a new feature recently launched by Airbase. Airbase focuses on serving the underserved mid-market sector, offering a platform that brings together all workflows and payments related to non-payroll spending. Bringing guided buying in mid-market organisations In this episode, James and Thejo discuss the company's mission to create a procurement tool that strikes a balance between simplicity for employees, alongside the necessary features and maturity for professionals and practitioners. They acknowledge the daily complexities faced by procurement experts but also recognise the need for a user-friendly experience for employees. The challenge lies in catering to different company preferences and accommodating individual personalities. The company's approach is to build a flexible tool that guides employees through the procurement process without extensive training. It focuses on clarity, easy navigation, and a consumer-grade user experience, aiming to consolidate all spending needs into one platform. The value proposition of a single interface for all spending, offering both breadth and depth, is highlighted as a compelling solution. Timestamps: [00:02:09] Introducing Thejo Kote, CEO of Airbase. [00:04:47] Procurement tech for underserved markets. [00:05:31] Procurement process automation helps businesses. [00:13:33] Underserved middle segment in procurement. [00:16:00] User-friendly procurement platform with consolidation. [00:21:20] Collaborative tool for guided procurement. [00:26:00] Balancing complexity and user experience. [00:31:57] Airbase’s focus being mainly on the North American market. And that wraps up another episode of The Procuretech Podcast! Thanks to Thejo for sharing his insights with us today, and big thanks to you for listening. We'll be back at the same time next week, so see you there. If you want to learn more about Thejo Kote, Airbase, or Procurement Software, check out the useful links below. Stay in touch! · Connect with Thejo Kote on LinkedIn · Check out Airbase. · Sign up for the Procurement Software Newsletter · Book an Intro Call and let’s talk all things Digital Procurement! · Connect with James on LinkedIn · Follow Procurement Software’s LinkedIn Page