In this episode of The Procuretech Podcast, host James Meads welcomes Laura Sellers, a procurement coach who runs her own business, Olive Executive & Leadership Coaching. We discuss the role of coaching and how it can aid and assist leaders in the context of digital transformation. Tune in to hear their insightful conversation on shaping the future of procurement through technology. Can coaching for procurement leaders help them succeed? In this episode, we embark on a transformative journey into the realm of self-awareness, uncovering its profound impact on our ability to create a lasting impression without the need for constant justification. Laura guides us through the art of understanding our reactions and behaviours within our roles and organisations, empowering us to consciously shape our image. With courage as our compass, we explore the terrain of self-awareness, taking charge of our thoughts, feelings, and actions. This new-found control allows us to redefine our place and influence at the table, which can ultimately magnify our impact. Moreover, we also delve into the vital role of coaching in navigating the complexities of habit change and combating burnout. Despite the challenges of implementing lasting change, coaching emerges as a steadfast ally, offering ongoing support and guidance. Even when the path forward may not be crystal clear, coaching aids in unveiling hidden patterns and pathways for improvement. Timestamps: [00:02:02] Introducing Laura Sellers from Olive. [00:04:06] Change management in procurement. [00:09:10] Developing executive presence. [00:10:36] Burnout and work-life balance. [00:15:36] Reluctance to invest in procurement. [00:19:39] The fabled seat at the table. [00:21:29] Great leaders and how they practice self-awareness. [00:24:11] Coaching as a partnership approach. [00:28:19] Soft skills and self-awareness. [00:31:19] Investing in procurement software. And that wraps up another episode of The Procuretech Podcast! Thanks to Laura for sharing her insights with us today, and big thanks to you for listening. We'll be back at the same time next week, so see you there. If you want to learn more about Laura Sellers, Olive, or Procurement Software, check out the useful links below.   Stay in touch! Connect with Laura Sellers on LinkedIn Check out Olive Sign up for the Procurement Software Newsletter Book an Intro Call and let’s talk all things Digital Procurement! Connect with James on LinkedIn Follow Procurement Software’s LinkedIn Page