Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you! Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the way she wants them to.  Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer’s wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales. Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too!  Resources: Learn more about Aurie's products at Sonshine PaperieFollow Aurie’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today! Connect: Website: theproductboss.comInstagram: @theproductboss Mentioned in this episode: Hubspot's Marketing and Content Hubs Visit hubspot.com to get started for free! Hubspot Marketing and Content Hubs Entrepreneurs On Fire Listen to Entrepreneurs On Fire wherever you get your podcasts. Entrepreneurs On Fire