Have you thought about selling your products on TikTok? In this episode, we have a TikTok insider walk us through setting up a TikTok Store and using its affiliate program.  The first thing you should know about getting a TikTok Store (not to be confused with TikTok Business) is that it can be quick and easy. It usually only takes a day or two for your TikTok store account to be approved and go live. Then you can simply link the Shopify account you already use to sell your products. TikTok...

How can a jewelry maker get more conversions for her purpose-driven products? Today we help Tisha Trapp find ways to better grow her online business. Tisha creates beautiful one-of-a-kind bracelets with a purpose behind them: To celebrate the unique and individual qualities of those with autism, as well as embracing each person's distinct personalities. We review all Tisha’s messaging from product descriptions and website copy to social media posts to emails. We also talk about visual...

Hey there, Product Bosses! In this episode, we're peeling back the layers on the three biggest pain points that you, our fellow Product Bosses, have shared with us, especially in these turbulent times. But it's not just about identifying these challenges; it's about overcoming them.  We'll be sharing inspiring success stories from our very own students who've managed to not only navigate these hurdles but to thrive amidst them. These stories are a testament to what can be achieved with the...

Today, we're diving into a special coaching session with Anela, the incredibly talented owner of Puakenikeni Designs. Based in the heart of Hawaii, her business brings the beauty of the islands to life through unique bags and totes adorned with the iconic pua design. But even with her business blooming, Anela faces the universal challenge of juggling entrepreneurship with personal commitments. With seven kids and countless responsibilities, the struggle to find enough time in the day is...

Welcome, Product Bosses! In today’s exciting episode, we’re thrilled to share a segment from our guest appearance on the How to Sell Your Stuff on Etsy podcast, hosted by the fantastic Lizzie Smiley. Our alignment with Lizzie is rooted in our shared passion for empowering women to live their dream lives, free from career and financial constraints. This is the driving force behind our entrepreneurial ventures, where the freedom of time and money reigns supreme. This discussion with Lizzie is...

Hey, Product Bosses! In today's exciting episode, we're diving deep into a real-life entrepreneurial journey with Marian, the passionate owner of Cheesecake Mama. She’s been hard at work in her business over the last decade, and business started to look up during the pandemic as she took on some creative new strategies. In this coaching session, we'll explore the unique challenges Marian faces in her business, as well as build out a plan to overcome them. It's all about getting in front of...

We've had an absolutely incredible start to this year, and we're thrilled to share our journey with you. Whether you're new here or a long-time listener, you might have caught wind of the Best Year Yet workshops we've been hosting. These workshops have been nothing short of amazing, bringing together thousands of product-based business owners from all corners of the globe. Their stories, their passions, and their 'whys' have been nothing short of inspiring. As we engaged with these diverse...

As entrepreneurs, we often face the challenge of balancing rapid growth with efficient inventory management. In this episode, we're taking a look at Amanda's incredible achievement of nearing six-figure months in revenue in her business Davin & Adley. However, with great success comes new challenges. Amanda is experiencing rapid growth, but this has led to a significant accumulation of inventory. Our discussion will revolve around practical strategies to navigate through this...

Join us today as we delve into an extraordinary and inspiring story of transformation. We're talking about Stanley, a 110-year-old company, and how it revolutionized its brand with a single product - the Stanley Quencher. You might be familiar with it, perhaps even sipping from one right now! This is more than just a tale about a product; it's about market adaptation, innovation, and strategic partnerships. Let's explore how this simple piece of drinkware became a fashion statement and...

Welcome to our coaching session episode about how to turn your uncomfortable experiences into valuable market insights. Leah Gunter is a successful Hollywood film professional and runs her own luxury perfume brand on the side. A Multi-Stream Machine student, Leah came to us with a pain point: She felt like an outsider when selling her luxury product in-person at weekend markets. We dig into Leah’s feeling of discomfort. Is there anything about her product that she feels like is not good...

Welcome back, friends, to another empowering episode of the Product Boss Podcast. Today, we're diving into a topic that's close to our hearts: building a six-figure business at your own pace. It's time to transform your business beliefs – because, remember, action-takers are money makers, and we're here to help you make those crucial steps! We understand that the path to success isn't just about hard work and hustle – it's about smart work. It takes balancing dedication with intelligent...

Welcome to another insightful behind-the-scenes coaching session! Today, we're diving into a conversation with Ashley, the passionate founder and owner of Teal Meal, a brand dedicated to sustainable, toxic-free, and eco-friendly baby products. Ashley approached us with a few challenges: her sales were hovering around $200 a month, her product range felt unfocused, and her messaging wasn't quite hitting the mark with her audience. Despite gaining some traction on social media and her email...

As we head into the new year, we're filled with excitement about the potential the next 12 months can bring. How do we transform these big plans into reality? How do we make 2024 our most successful and best year yet? That's what we love about the transition into a new year. We just came out of September, the back-to-school season, a period of gearing up for product entrepreneurs. We're thinking, "The holidays are right around the corner. What do we need to do right now?" That's why...

Welcome, Product Bosses! In today's episode, we're thrilled to bring you an exclusive coaching call with Elaine from Unzicker Design. Elaine's product is nothing short of spectacular – unique, unexpected, and incredibly cool. It's a showstopper in person, but its niche nature poses challenges in targeted discovery. Elaine's journey in the business world spans an impressive 30 years, marked by success and artistic flair. However, like many creative endeavors, her sales have been a...

We're here today to tackle the pressure and myths surrounding social media posting. We understand that many of you, our listeners and students, have embraced our programs like A Year of Content, which offers a full year's worth of content ideas for posts, promotions, and emails. The common belief is that more posting and resonating content equals more sales, and while there's truth in that, it's crucial to remember the importance of audience growth. Reflecting on our experiences, especially...

Welcome to another exciting episode of the Product Boss Podcast! Today, we're thrilled to bring you an inspiring coaching session with Valery of Brennan Candle Co. Valery is a member of our Inner Circle Mastermind who first began her journey with us in our Multi-Stream Machine program, and she’s a true testament to resilience and success. Despite battling cancer, she soared to an impressive $100,000 in her first year of business. Her journey is nothing short of remarkable, and we're honored...

One of the hottest topics among our students is the role of social media in business success. Let’s face it, social media can be a bit of a maze with its ever-changing algorithms and rules. But here's something we want you to grasp – social media is not a necessity for a profitable business. Yes, you heard us right! But wait, there's more to this story. While you can run a successful business without it, having a thriving social media presence can be a significant asset. It’s all about...

Hey, hey, product bosses! In this episode, we're diving into a coaching session with Chelsea, the owner of Radiant Home Products. Chelsea has developed an amazing product line, but she's encountering a common challenge: finding the right customers and converting them into sales. We understand that creating a product is just the first step. The real game-changer is how you connect that product with your ideal customer. That's why we're here to help Chelsea, and you, our listeners, by...

Hey, product bosses! Happy Holidays! We know how tirelessly product bosses work, especially during the last quarter of the year. This is our busiest time of year, unlike many service-based businesses that get to relax. We believe that everyone deserves a break, a moment to unwind and reflect. As product bosses, you're towards the end of your busiest season, and now, as the holidays arrive, it's crucial to take a step back. Reflect on your achievements, the growth – even the uncomfortable...

Welcome back, listeners! Today, we're delving into a vital topic that might be the hidden reason why your business isn't making as much money as it could. Join us in this episode as we explore the often-overlooked aspect of online sales - your website's user experience. We've been conducting audits for our students in MultiStream Machine Next Level and our mastermind groups, and we've uncovered some critical insights that we're eager to share with all of you. Many of you have been creating...

Welcome to a coaching session with one of our Inner Circle Masterminders. Today, we're thrilled to introduce Dale, the mind behind Healthy Body Investment. Dale's journey is inspiring. She has already carved a niche with her high-quality products, an outstanding website, and unique marketing approaches leading to remarkable success. However, the challenge ahead is increasing brand awareness. How can more people discover Healthy Body Investment? How can Dale ensure her brand isn't just known...

As the year draws to a close, we want to share our excitement and anticipation with you all. Yes, the past few years have been a rollercoaster since 2020, but hey, that's the beauty of being an entrepreneur, right? The world is in constant motion, and so are we. This ever-changing landscape is what keeps us on our toes, and it's thrilling! Just like the changing seasons, we love how the entrepreneurial journey is never monotonous. It's about adapting, evolving, and staying nimble. This year...

Welcome back, Product Bosses! In this episode, we're tackling a common problem: Why aren't I making sales? We often overlook the simple yet crucial elements that can significantly impact our sales. This episode, inspired by your concerns, zeroes in on these key aspects. First, let's talk about clarity in what we're selling. Confusion is a sales killer. If potential customers are puzzled about our offerings, we're already at a disadvantage. It's vital that we make our products and services as...

Welcome to another coaching session episode of The Product Boss! In this episode, we're thrilled to introduce you to Sue, the dynamic founder of Simply Sues Naturally. You'll get an exclusive peek into her entrepreneurial journey as she discusses her unique business with us. Our focus today is on driving growth from two pivotal angles: marketing and conversions. We dive deep to gain clarity on Sue's target market, ensuring her message resonates directly with her intended audience. This is...

You are the sum of the five people you spend the most time with. With that in mind, who are you spending your time with? In this episode, we're diving deep into the power of surrounding ourselves with the right people. As entrepreneurs, the company we keep can greatly influence our mindset and our ability to break through our own limitations. So, let's explore the importance of this. We're going to uncover insights from successful women-led businesses that have redefined what's possible in...